Simulated tours are an effective way to visually represent your property online. They can help prospective buyers visualize what they’ll experience during their visit, and they can also be an excellent marketing tool for helping potential tenants visualize how the interior of your home looks. The right simulated tour can also serve as an important sales tool once a potential renter or buyer has found your listing. However, not everyone knows how to create a simulated tour effectively, which is why more and more people are going DIY. Virtual tours have become commonplace on websites like Airbnb and VRBO, but that doesn’t necessarily mean that you should follow suit with yours. If you want to create a successful simulated tour instead of just using one that’s already been created for you, read on for some modern tips for creating your own interactive and fun experience.
Keep It Visual
While it’s true that simulated tours are primarily used to showcase the interior of a property, the more visual you can make them, the more likely it is that prospective renters and buyers will find their way to your listing. Remember that simulated tours can be easily embedded into a website so you don’t even have to host them on a separate platform like Airbnb or VRBO; instead, you can just embed an example of one on your own website. If you want to take advantage of the fact that simulated tours can be easily embedded, you’ll need to keep them visually interesting. Use high-quality images that are large enough to display a detailed space, and don’t forget to caption all of your images. Keep your simulated tour visually interesting, and you’ll be more likely to get the attention of potential customers.
Be Helpful & Entertaining
In addition to being entertaining, you should also be helpful and entertaining while creating your simulated tour. While you want to make your simulated tour visually interesting, you also want to make it clear that it has a purpose. That purpose should be to inform potential renters and/or buyers about your home. If you want to make your simulated tour as helpful as possible, provide clear and concise information about your home. Make sure to include information on amenities, parking, floor plans, and more. Additionally, keep your simulated tour entertaining; after all, the whole point of a simulated tour is to draw potential customers in and give them an experience while browsing your listing. If you want to make your simulated tour as entertaining as possible, use a video format with audio. You can create a series of images that are accompanied by a soundtrack, or you can use graphics or photos that include animations. You can also create a simulated tour for Airbnb where you invite potential renters or buyers to explore your property and share their experiences in a simulated tour experience. This not only gives potential customers an experience of your home, but it also allows you to collect reviews from your guests. Finally, don’t forget to create a landing page for your listing so potential customers can find the simulated tour on their own.
Use 360-degree Views
While virtual tours are great for showing potential customers the interior of your home, they can be even more helpful if your tour includes 360-degree views of your property. This is especially beneficial if your listing includes multiple rooms, such as a large home with a separate dining room, kitchen, and family room. In this case, your simulated tour could be broken up into sections that include different 360-degree views of each room. If your listing includes multiple rooms, it can be helpful to break your simulated tour into sections that include 360-degree views of each room. You can also include 360-degree views of your backyard, pool, and more so potential customers can get a full sense of the full scope of your property. You can include 360-degree views in your simulated tour by using a simulated reality headset or an app like VR360.